Sunday, July 13, 2008

XOCAI - A Perfect Combination for Success

Today's business climate is a demanding, challenging one. Consequently, it is vital to possess a complete package of elements to ensure long-term growth, stability and overall success. Fortunately, the perfect combination of Product, Science, Timing, People, and Compensation delivers an opportunity unrivaled by any other.

PRODUCT: APART FROM THE REST
It's bad for you. It's good for you. For decades, we were repeatedly told chocolate was a sinful indulgence loaded with fat and calories. Now, health experts are saying that the right kind of chocolate is a healthful addition to our diet.

When talking about chocolate and its health benefits, it's crucial to know one thing---not all chocolate is created equal. Steven Warren, M.D., Xocai Medical Advisor, says that unlike commercially produced chocolate, Xocai products utilize a premium-grade, healthy chocolate. "Our chocolate retains optimal levels of natural antioxidants, cocoa butter and other vital nutrients," says Dr. Warren. "Even better is that Xocai chocolate tastes great."

So what is it about the Xocai products that sets them apart? Dr. Warren points to several factors:

- The Highest Orac Score. Xocai products repeatedly register the highest ORAC scores among available chocolate products. The ORAC test registers the antioxidant content of foods. Combining the antioxidant-rich acai berry and cacao, Xocai products are a treasure-trove of antioxidants and other essential nutrients.

- Proprietary Processing Method. "Most commercial chocolate is 'dutched' or alkalized, which degrades the majority of its antioxidant content," says Dr. Warren. "Xocai products, however, are prepared with a patented cold-processing system that preserves cacao's precious antioxidant agents."

- Natural Sweeteners. The Xocai healthful products use low-glycemic sweeteners such as raw cane juice and crystalline fructose.

- Natural Cocoa Butter. Unlike candy chocolates that typically substitute milk solids and oils, Xocai retains the natural cocoa butter in cacao. Cocoa butter improves a product's taste and feel while retaining a 'neutral' fat status.

- Clean Products. Dr. Warren points out that Xocai products do not contain any artificial ingredients, waxes, fillers, or added caffeine.

SCIENCE: SUPPORTING THE HEALTHY STATUS OF XOCAI

People often wonder if chocolate can really be healthful. It's certainly a valid question, but one that is answered by science every day with an emphatic "Yes!" "Hundreds of studies have been conducted on cacao, chocolate and its primary nutrients, with the vast majority demonstrating that cacao is a superior source of essential nutrients and antioxidants," says Dr. Warren. In addition, scientists are also demonstrating the potential benefits of the acai berry.

We've all heard that free radicals - also called oxidants - are dangerous compounds that damage cells and tissue and contribute to disease. Science also tells us that a diet high in antioxidant compounds is associated with lower risks of numerous conditions. In fact, recent studies on cacao have concluded that health benefits were obtained by daily consumption of 600-900 mg of flavonoids - just one of the class of antioxidant compounds found in abundance in cacao. "That's great news," says Andrew Brooks, Xocai Co-Founder and Vice President of Sales and Marketing, "because a daily serving of Xocai products provides about 1,000 mg of flavonoids, which translates to a full-day's requirement."

TIMING: SEIZING THE OPPORTUNITY

Timing is essential to success in virtually any business, and it's no different for those within the health and wellness industries. Fortunately for Xocai, industry experts are pointing to various factors indicating that chocolate - specifically premium-grade healthy chocolate - is poised for massive growth over the next decade.

Andrew emphasizes that Xocai is at the forefront of this potential growth. "There are many reasons that chocolate - and Xocai - are in a great spot. As popular as chocolate is, its popularity continues to grow. There's also new research emerging every day, and it's all over the news." continues Andrew. "Healthy chocolate is also a part of the burgeoning health and wellness industry. And because of its familiarity, chocolate as a business opportunity requires little training."

He also credits the ability of Xocai founder Jeanette Brooks to predict industry trends - and to capitalize on them as well. "She's always demonstrated remarkable foresight when it comes to spotting industry trends," he says. "And with chocolate, she knows the timing is right."

PEOPLE: THE POWER BEHIND XOCAI

Xocai cacao- and acai-based products are now considered the category creators for high-antioxidant healthy chocolate. In addition, Xocai executives point to other factors making it the right company to lead the healthy chocolate revolution.

First is the executive team's proven track record. Prior to founding Xocai, Jeanette Brooks built Pure De-lite Products, which was recognized as one of the leading distributors of low-carb, sugar-free chocolate in the U.S. Pure De-lite reached over $300,000,000 in retail sales, including industry giants such as Wal-Mart and Walgreens.

Xocai executives also feel that other people are vital to the success of the company. First is Dr. Steven Warren, who not only explains the scientific details regarding possible benefits of Xocai, but also brings a vibrant energy to his presentations that make him a favorite with company associates. Of course, the field leadership is essential. "Our field leaders are where the rubber meets the road," says Jeanette. "They are the company's top asset, the reason we're experiencing such a remarkable level of success."

Xocai executives highlight the company's phenomenal growth as a testament that they have the right people involved. They say 2008 sales are projected to double from the previous year, and its expansive new 75,000 square-foot facility is an indicator of the company's success. In addition, the company is experiencing robust international growth in countries such as Canada, Japan, Australia, and New Zealand.

"There are other reasons Xocai makes sense," continues Andrew Brooks. "We are debt free, which demonstrates our financial stability, and our retention rates among distributors is among the industry's highest. Why? We think it's pretty simple. Everyone loves chocolate - especially ours."

COMPENSATION: DEVELOPING NEW WEALTH

Of course, one of the main reasons that people are attracted to network marketing companies like Xocai is because of the potential financial opportunities. The Xocai compensation plan, say its executives, is one of the most attractive in the industry.

"In addition to the normal retail model, our plan features a variety of bonuses and compensation elements that reward both quickly and for the long-term," says Jeanette Brooks. "And when distributors are rewarded handsomely for their work, it makes this opportunity even that much better."

COMBINING FOR A FANTASTIC FUTURE

For those interested in improving their health and financial opportunities, Xocai represents the perfect combination to achieve success. Having established the healthy chocolate category, it is the leader of the premium-grade, healthy chocolate movement. And it's impressive growth suggests it will be the leader for years to come. "Xocai goes beyond just being good chocolate or a way to make a few dollars," says Andrew Brooks. "Xocai is now a way of living for tens of thousands around the globe. And as more discover the health benefits of Xocai chocolate products, we're confident that our future will be a fantastic one."

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